Out there among the billions and billions of people who read books are people who are going to like mine. I like my book and I’m not so arrogant as to think my tastes, my worldview and my outlook are unique. So, it stands to reason there will be other people who will enjoy my combination of urban fantasy, vampire horror and paranormal weird-itude (yes, weird-itude – it’s a real word I just invented.)
The trick is to find these wonderful people and bring them into my ‘tribe’. Now, I’m at the initial stages of this process. I’ve only got one book out with another on pre-order, so it’s early days. But I’ve learnt some intriguing things already by using Facebook insights, Google analytics and other data tools available to me.
Firstly, 74% of my audience is women. Not that surprising really as most (all?) of the best paranormal fantasy writers are women. But what is interesting is that these people also love the ‘Underworld’ movies. Every time I post something related to that franchise, I get far more engagement and a bigger reach than anything else. So, I’ve learnt something. My audience is not typical. At least, they’re not quite who I expected them to be.
That’s good. I’m pretty certain I can’t compete with the ‘Twilight’ series or with Richelle Mead, so I’m happy that I won’t have to try. I can carve out my own niche.
Now, I’m trying a lot of different things in terms of marketing. And I fully expect to get plenty of negative feedback. Let’s say someone compares ‘The Young Vampire’s Survival Guide’ to the Vampire Diaries books. I like the Vampire Diaries books, but don’t think there’s that much crossover so I would anticipate getting feedback saying ‘you’re nothing like the Vampire Diaries. They’re great. You suck.’ And that’s cool. I don’t expect everyone to like what I’m doing.
But every now and then someone might say ‘this is like early Poppy Z. Brite’ and another person might agree. Then, I’ll know that there’s people who like a related author who also might like my books. And that’s where, as an author, I’ll find my own tribe of readers.
For me, there is a big difference between writing in a particular genre and allowing the tropes of that genre to define your writing. If you do the latter, you may well have some success. Good luck to you. However, if you do what I’m trying to do, then half the joy is in discovering those people who share your worldview; your likes. That’s a community. That’s real success as an author.
About Young Vampire’s Survival Guide
Young Vampire’s Survival Guide
by Lucy Eldritch
Publication Date: March 28, 2016
Genre: Vampires / Urban Paranormal / Horror
Within a month of being bitten, it cost the life of Robert James’ best friend. Within a year, hundreds had died. All because of him.
Until Robert was bitten, he was a regular college student. Now he seems to be the reluctant future of vampire kind and his world has been turned upside down. Pursued by the Dawn Warriors – a group dedicated to cleansing the world of evil – Robert’s survival is at stake. Literally.
About the Author
I’m Lucy Eldritch and I write paranormal-horror-urban-fantasy-vampire fiction set mainly in Manchester (the one in the UK, not the one in New Hampshire) and London. I also love red wine, but I suspect that’s not really something I should mention. Not professional. Something like that. So, consider it un-mentioned.
You can find me here: