Marketing an ‘indie-published’ book these days is the equivalent of handing out a piece of free cheese at the farmer’s market. The vast majority of people will run over to the free booth and take the sample just because it’s free without really knowing what it is. Most people will taste the cheese and move along. Every 20th person says, that was good – where do I find this? For those people, you hope that they become ongoing customers – fans – addicted to your type of cheese.
The truth is, without the small number of people that become customers, we’re simply in the free cheese business. With that said, another reality is this: if you’re going to give away free cheese it better be damn good. And one more thing, you’re also up against 390 other booths also giving out free cheese!
Please forgive the detailed cheese analogy but that is the state of being an indie author today.
For some authors, this is an all too depressing reality. For others, it’s an opportunity that they work with and build upon.
So what’s the answer? To us it’s about how you can stand out. Differentiate yourself.
And so our main strategy in addition to giving away “free cheese” is working on creating a brand around Onyx Webb.
For example, we are creating community on our facebook – not just a page with a bunch of promotional posts that no one engages with.
The people that have taken the time to visit our facebook page are people that support us and having a relationship with them, to the extent that we can, will have them invested in the series and in helping us get the word out.
We make it a point to post on our facebook page a minimum of once a day. We don’t want to make people crazy by posting stuff all the time, we’d rather have them look forward to seeing something from us. So we post something fun or of value at least one time each day and we think that is the perfect balance.
We share author’s notes, behind the scenes moments, teasers, and background research that we think readers will find interesting. What’s great is, our readers like and comment on almost every post. We also share personal things every now to help people get to know us.
Ultimately, the free book (i.e. free cheese) strategy is the name of the game these days. But true engagement and ongoing promotion requires that you go deeper. Social media allows you to do that and that’s why it has been such an important promotional strategy for us.
About Onyx Webb (Book 3)
Onyx Webb Book Three
by Andrea Waltz and Richard Fenton
Publisher: Courage Crafters Inc.
Publication Date: Oct 22, 2015
Genre: Paranormal Suspense, Paranormal Romance, Supernatural Thriller, Ghosts
If you enjoyed the award winning Book One and Book Two, you will love Onyx Webb: Book Three!
As with Book Two, this next book promises to be just as twisted, dark, and creepy as the web of stories continues to be carefully constructed. Book Three continues to follow the billionaire Mulvaney family including Koda’s obsession with the ghost girl and his grandfather Declan’s sordid history with the mob, paranormal show hosts Cryer and Fudge, and of course the story of Onyx Webb whose life may finally be ended.
As unrelated as it all seems, the web is slowly being strung together so that the full story of every character and most importantly, the stunning conclusion for Onyx Webb herself will eventually be revealed.
Praise for Onyx Webb Series by Andrea Waltz and Richard Fenton
Onyx Webb: Book One was selected as a Horror/Suspense Finalist in the 2016 IAN Book of the Year Awards!
“This is an interesting story. I liked how you could follow the different people and just knew that there was more to the story. Onyx keeps adding hints that make it feel like it is linked together. I liked all of the characters; they were descriptive and kept me wanting to find out more about them. I admit that I liked Onyx the best so I loved her story and narrations more than Juniper and Koda’s stories. 5 stars”- JBronder Book Reviews
” I found my new favorite book when I opened the first pages of ONYX WEBB. There is not a dropped thread in this exciting, engrossing, riveting, incredible paranormal, suspenseful, supernatural, mysterious, time-switching, multi-character serial…I realize how Dickens’ audience must have felt, hanging on from week to week with bated breath for the newest installment…ONYX WEBB is a story in a class by itself. I can see it becoming a cult classic–and why not? I certainly plan to read it over and over and over again…because in the words of Jacqueline Susann: “Once is not enough. 5 Stars”- Mallory Heart Reviews
“A must read! Onyx Webb Book 2 offers so much to readers. Suspense is so thick readers will go crazy with what will happen next as they follow each of the interesting characters. The characters pop out from the pages and create an air of drama and adventure that will keep readers turning the pages.”- Danielle Urban
” I raved about the first installment with a five star review. The second one is even better and I am completely hooked. I am repeating myself when I say that the writing and pacing are terrific and that all the main characters are very well drawn and realistic Some are very likable and some not. Highly recommended. 5 stars”- James Tepper, Vine Voice
“As the author’s promised, these next three episodes start tying together the characters from past to future. I knew things were going to be revealed. I knew it would get darker, scarier. And I knew there would be new mysteries and questions. What I didn’t expect was for this story to explode. I couldn’t believe how excited, grossed out, and happy I became. I can’t begin to imagine! Every time I thought I knew something, especially about Onyx, I was given another enigma.
As old characters entered the story, and new ones were introduced, I got more excited to read what was in store for them. These authors pull no punches. So many breath stealing scenes make these some excellent new episodes I promise you, it’s hypnotic and unpredictable. Oh, and addictive. I should also point out, it’s meant to be read in order so make sure you start at the beginning. 5 stars” Laura Thomas, FuOnlyKnew
About the Authors
Richard Fenton & Andrea Waltz are a married writing team. Most well known for their business fables, they’re professional speakers who teach audiences on how to overcome fear of failure and rejection. The Onyx Webb Series is their first serious dive into fiction.
Richard and Andrea have been in love with creating stories together since they met almost twenty years ago and even spent some time in Hollywood writing screenplays, being represented by the producer of Breakfast at Tiffany’s. Their favorite genres are suspense, thriller, crime and anything of a paranormal nature which is how Onyx Webb turned into a mash-up of all their favorites!